The ad was written by Cameron Hoelter and Richard Morgan from agency, DDB Sydney for the McDonalds McValue meal.
Winning writers, Hoelter and Morgan said the ad was inspired by a scene in the movie Uncle Buck: “There was a great scene in the movie where John Candy and Macaulay Culkin have a really dry, rapid-fire question and answer conversation and we thought it might funny to do something similar in a radio ad.”
“Effective radio has to be single minded. But the best ideas also leverage the benefits of the medium. It’s nothing new, but radio gives you the power to trigger people’s imagination, better than any other medium.”