2021 Siren Awards night

M&C Saatchi’s “Ugly, but good for you” campaign for Lilydale/Steggles has won the coveted Gold and Silver Siren Awards for 2021’s best radio campaign.

Creatives Melissa Hawkett and Jason Leigh accepted the award at a ceremony in Sydney, hosted by comedian and Triple M breakfast presenter Lawrence Mooney.

The series of four 60-second workout tracks in the genres of techno, pop, hip hop and rock use catchy beats and humour to convince listeners turkey is the ultimate lean protein meal.

The “Ugly, but good for you – German Jog Techno” ad in the campaign also won Silver Sirens for best single radio ad and excellence in craft. The ad was produced by sound engineer Hylton Mowday from We Love Jam Studios.

The 17th annual Siren Awards celebrate excellence and creativity in radio advertising and were held at the Beresford in front of an audience of advertising agency and radio industry attendees. The awards are judged by the Siren Creative Council - a panel of creative directors from leading ad agencies across the country.

Sydney agency BMF was recognised with the Client Award for the ALDI Great Fresh Food Migration campaign for ALDI Australia, created by Roy Leibowitz and Chris Wilson. The Client Award was judged by a panel of clients rather than agency creative directors.

Listen to the winning ads »

Thanks to our partner

Lawrence Mooney

Lawrence Mooney is a stand-up comedian, radio broadcaster and television host, widely regarded by fans and peers as one of Australia's funniest.

Mooney presents the Triple M Sydney breakfast show Moonman in the Morning and is the host of television program Up the Guts on Fox Sports. He is also known for his work on Agony Uncles, Agony of Life and Modern Manners, along with his three seasons as host of the ABC's Dirty Laundry Live and regular appearances on programs such as Have You Been Paying Attention? and The Today Show.

View the 2021 Siren T&Cs.

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