Last chance for 2012 Siren Award entries

Commercial Radio Australia has announced this additional
round, called the Siren Final Call, so that agencies and radio stations can submit work previously not
entered, or re-enter work that had not been recognised in the previous rounds.
Chief executive officer of Commercial Radio Australia, Joan Warner said the additional entry time for
Sirens 2012 was started as a feature a few years ago and had been a great way of ensuring advertising
agencies, stations and studios throughout Australia had sufficient time and opportunity to participate in the
national awards.
“This is the final opportunity for people to be part of this year’s Siren Awards and entry is free – so it is well
worth the effort,” Ms Warner said.
Ads will be judged by a panel of experts and those chosen from the Final Call round will join winners and
highly commended from each of the five rounds of Sirens already completed. All of these finalists will then
be eligible to win the overall Gold Siren for 2012.
The winner of the Gold Siren will be announced in May. A winner is announced in each of the three
categories: single, campaign and craft as well as an overall winner who receives the Gold Siren. The
awards are judged by the Siren Council, comprised of creative directors and producers from advertising
agencies and studios throughout Australia.
The overall Gold Siren winner for 2012 will be automatically entered into this year’s Cannes Radio Lions as
well as the winning writers receiving a free trip to the Cannes Lion International Festival of Creativity. This
year, for the first time, the client of the winning 2012 Gold Siren Award for the best radio ad of the year will
also be going to Cannes alongside the creatives who wrote the ad.
The national Siren Awards are run by Commercial Radio Australia and are designed to recognise the best
radio advertising in the country The awards promote the importance of creativity as a way to make radio
advertising more effective.
For more information visit the website

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