2013 Siren Finalists Announced file type .pdf

The finalists include some of the best known advertising agencies in Australia including Clemenger BBDO, DDB Sydney and Melbourne, McCann in Melbourne and Sydney, JayGrey Sydney, The Monkeys, Us Sydney, Eardrum Australia and Marketforce in Perth.
An overall winner, who receives the Gold Siren statue, will be announced at the breakfast. The winnerwill win a trip to Cannes to the Cannes Radio Lions, to be held in June, and two tickets to attend the festival. The client of the winning 2013 Gold Siren Award will also win a ticket to Cannes.
In addition, the overall winner will be announced at the breakfast in each of the three categories: single, campaign and craft and they will receive a Silver Siren statue. 
The winners are decided by a panel of industry experts, made up of creative directors from leading ad agencies, known as the Siren Creative Council. 
There is also a client-voted award, a $5000 cash prize, awarded to the writers of the ad voted the best, by a panel of clients. 
Chief executive officer of Commercial Radio Australia, Joan Warner said the Siren Awards, now in their ninth year, provide a great opportunity to recognise excellence in Australian radio advertising.  
“Over the past years, the bar for creative excellence has increased and the calibre of radio ads in the Siren Awards reflects this improvement,” Ms Warner said.
“This year finalists come from around the country and the ads cover everything from beer to tax accountants to travelling safely on trains. The finalists are made up of the winners of each round plus a final call round,”Ms Warner said.
Last year’s Gold Siren winner was an ad for Ikea, called “Holidays”, written by Tim Green and Tim Cairns from advertising agency, The Monkeys in Sydney. 
The national Siren Awards are run by Commercial Radio Australia and are designed to recognise the best radio advertising in the country. 
 
2013 Siren Award Finalists
 
Singles
DDB Melbourne, Eamonn Dixon, Daniel Grech, Britax Safe n Sound, Kirsty
DDB Sydney, Eamonn Dixon, Daniel Grech, McDonalds, Amazing
DDB Sydney, Cameron Hoelter & Richard Morgan, McDonalds, Lucky Day
Grey Melbourne, Sharon Condy & Josh Murrell, TAC, GPS
JayGrey, Sydney, Jay Furby, 4 Pines Brewing Company, Space Board
JayGrey, Sydney, Gav Chimes & Tommy Cehak, For A Cure Foundation, Daniel
KWP! Advertising, Adelaide, Corey Swaffer, South Australian Tourism Commission, Back in The Day
KWP! Advertising, Adelaide, Corey Swaffer, South Australian Tourism Commission, Ages Ago
Leo Burnett Melbourne, Andrew Woodhead & Justin Nagorcka, Seek Volunteer, Volunteer Your Voice
McCann, Sydney, Joe Hawkins, Velvet Jayne, Respect
McCann Melbourne, John Mescall & Pat Baron, Metro Trains, Set Fire To Your Hair
McCann Melbourne, John Mescall & Pat Baron, Metro Trains, Sell Both Your Kidneys
McCann Melbourne, John Mescall & Pat Baron, Metro Trains, Eat A Tube Of Superglue
M&C Saatchi Melbourne, Doogie Chapman, Tennis Australia, Guitar Duet
M&C Saatchi Melbourne, Doogie Chapman, Tennis Australia, Guitar Solo
Naked Communications Melbourne, Tristan Graham, TAC, Olive
Naked Communications Melbourne, Tristan Graham, TAC, Homesafely
Publicis Mojo, Sydney, Malcolm Caldwell & Ian Broekhuizen, Lion, The Sirens of Bass Strait
SapientNitro, Sydney, Marianne Harvey, Cristian Staal, Ralphie Barnett, Ralph van Dijk (Eardrum), Anti-Bullying organisations, Earphone Bully
Southern Cross Austereo, Sydney, Grant Clifford, Wamberal Florists, True Love
Southern Cross Austereo, Perth, Alida Henson & Matt Dickson, Golden Eggs, Gay Toast Soldiers
The Monkeys, Sydney, Henry Kember & Bradley Averill, Parmalat – Oak Flavoured Milk, Shark Attack
The Monkeys, Sydney, Henry Kember & Bradley Averill, Parmalat – Oak Flavoured Milk, Polar Bears
The Monkeys, Sydney, Tim Green & Karen Ferry, IKEA, Gas Leak
Twenty20, Melbourne, Matthew Ellis & Andrew Panozzo, Thirsty Camel, End Of The World
Us Sydney, Tim Chenery & David Roberts, H&R Block, Fluent in eTax
Us Sydney, Tim Chenery & David Roberts, H&R Block, Fluent in tax for under 21s
Us Sydney, Tim Chenery & David Roberts, H&R Block, Fluent in small business tax
Us Sydney, Tim Chenery & David Roberts, SBS, Bite Me: Far North Queensland
Us Sydney, David Roberts & Tim Chenery, SBS, Bite Me:Vietnam
Whybin TBWA, Melbourne, Paul Reardon, Nissan Motor Co Australia, It's Hard To Picture It - HIT
 
Campaigns
Clemenger BBDO Melbourne, Jim Ingram & Ben Couzens, Victoria Bitter, Hard Earned Thirst Campaign: Knock Off,
Beer O'Clock, Friday Arvo
Clemenger BBDO, Sydney, Giles Clayton & Simon Hayes, Pfizer – Dimetapp, Pass It On Campaign
Clemenger BBDO, Sydney, Giles Clayton & Simon Hayes, Hungry Jack's, $5 is a big deal
Clemenger BBDO, Sydney, Giles Clayton & Simon Hayes, Hungry Jack's, Penny Pincher's Campaign
CumminsRoss South Australia, Ed Howley, Toby Cummings, VOK Beverages, 'Stay Strong'
DDB Melbourne, Robbie Brammall & Anthony Hatton, Hertz, Hertz Holiday
DDB Melbourne, Eamonn Dixon & Daniel Grech, Britax Safe n Sound, SICT Series
DMG Radio Australia, Nathan Russell, Mr Toys Toyworld, Mr T...O Y S.
Eardrum, Sydney, Tom Wilson (Meerkats), Kurt Beaudoin (Meerkats), Mrs Macs Pies, Vegetarian / Duck / Bait Shop
Eardrum, Sydney, James Wills (The Brand Agency), David Donald (The Brand Agency), Gary Horner - ECD (The Brand Agency), RAC Insurance, Agreed Value / New car discount / Open driver policy
Equilibrium, Perth, Gordon Haynes & Ella Rossanis, Forrest Chase, Gifts that Count
McCann, Melbourne, Natasha Wood, Tristan Graham & Matt Stoddart, VLine, Facebook/On Exchange/The Set
Marketforce, Perth, Guy Howlett and Neil Martin, City of Perth, He Gave Up A Lot
McCann Melbourne, John Mescall & Pat Baron, Metro Trains, Dumb Ways to Die
Naked Communications Melbourne, Tristan Graham, TAC, Homesafely
Nova 106.9, Brisbane, Grant Roberts, Wild Turkey - Campari Australia, Oversharers!
Nova 106.9, Brisbane, Grant Roberts, Wild Turkey - Digital SI, Confessions
Southern Cross Austereo, Sydney, Cameron Horn, Elite Smash Repairs, Terry V Perry
Steve Browning, Bannister Downs Dairy, Chocolatte/Mango/Cafe Au Lait
The Monkeys, Sydney, Henry Kember & Bradley Averill, Parmalat – Oak Flavoured Milk, Oak Campaign
Us Sydney, Tim Chenery & David Roberts, H&R Block, Fluent in tax
Us Sydney, Tim Chenery & David Roberts, SBS, Bite Me - campaign
Whybin\TBWA Group Melbourne, Chris Ellis & Amelia Birrell, Nissan Australia, 'Ding', 'Hit', 'Run over'
 
Craft
Brainestorm, Perth, Justin Braine, Outdoor fitness, HBF
Cutting Edge, Brisbane, Mike Lange, Courtesy Driver, V8 Supercars - Team Vodafone
Eardrum, Sydney, Ralph van Dijk (Eardrum) & Simon Kane (Song Zu), Evacuation, IKEA
Eardrum, Sydney, Ralph van Dijk (Eardrum) & Simon Kane (Song Zu), New car discount, RAC Insurance
Eardrum, Sydney, Ralph van Dijk (Eardrum), Abby Sie (Song Zu), Duck, Mrs Macs Pies
Eardrum, Sydney, Abby Sie (Song Zu) and Ralph van Dijk (Eardrum), Mothers' Day "Dad", Commercial Radio Australia
Eardrum, Sydney, Ralph van Dijk & Michael Bates, Earphone Bully, Anti Bullying Organisations
Eardrum, Sydney, Ralph van Dijk (Eardrum), Paul Taylor (Sound Reservoir), Ear App, Commercial Radio Australia
Eardrum, Sydney, Ralph van Dijk (Eardrum) and Abby Sie (Song Zu), Ages Ago, South Australian Tourism Commission
Eardrum, Sydney, Ralph van Dijk (Eardrum) and Abby Sie (Song Zu), Back In The Day, South Australian Tourism Commission
Flagstaff Studios, Melbourne, Paul Le Couteur, Car Man, Four and Twenty
JayGrey, Sydney, Simon Lister - Nylon Studios, Voice Over, Vitek Vodka
McCann Melbourne, Ollie McGill, Set fire to your hair, Metro Trains
McCann Melbourne, Ollie McGill, Sell both your kidneys, Metro Trains
McCann Melbourne, Ollie McGill, Eat a tube of superglue, Metro Trains
M&C Saatchi Melbourne, Cornel Wilczek, Guitar Solo, Tennis Australia
M&C Saatchi Melbourne, Cornel Wilczek, Guitar Duet, Tennis Australia
Nova 106.9, Brisbane, Ben Clayton and Grant Robert, Photographs, Queensland Theatre Company
Production Alley, Rodney Lowe & Nic Buchanan, Office Manager, University of Canberra
Risk Sound, Melbourne, Paul Baxter, Direct Entry Officer, Navy
Risk Sound, Melbourne, Paul Baxter, Distractions - Ears AM, Transport Accident Commission
Risk Sound, Melbourne, Paul Baxter, Distractions - Ears PM, Transport Accident Commission
Risk Sound, Melbourne, Paul Baxter, Distractions – GAB, Transport Accident Commission
Risk Sound, Melbourne, Paul Baxter, Distractions – SATNAV, Transport Accident Commission
Risk Sound, Melbourne, Paul Baxter, Win a serious high, Stanley FatMax
Song Zu Sydney, Simon Kane, James Boags Premium Siren, James Boags
Soundbyte Studios, Perth, Brad Habib, ECU Open Day, Edith Cowan University

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