Australian Open Tennis radio ads ace Round 5 of Siren Awards file type .pdf

Radio ads for the Australian Open Tennis have aced Round 5 of the Siren Awards, taking out the overall win, the single, craft and campaign categories.  The single ad “Ball of Fire” by Cummins&Partners creative team, Chris Ellis and Aaron Lipson, used audio from a miniature microphone attached to a tennis ball served at 234 km, to take radio listeners closer to the tennis action.
 
To microscopically capture the sound for the winning ad “Ball of Fire”, a miniature ‘nano’ microphone was attached to a tennis ball on Centre Court at Rod Laver Arena and it won the director and sound engineer of the ad, Paul Le Couteur from Flagstaff Studios the round 5 craft category.   
 
The Campaign category winner was The Australian Open Tennis ad campaign called “Get Closer to the Action” from the Cummins&Partners creative team, Chris Ellis and Aaron Lipson.  It was made up of the winning single ad, “Ball of Fire”, plus two additional ads also utilising the nano microphone audio, one on a tennis racquet string and another on a player’s foot in the ads “Slide” and “Strings”. 

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